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Our manifesto

Making everyone AI-native

Every company is buying AI. Few are becoming AI-native. The difference is whether the people who do the work get to lead the change.

Every company is piling on AI: licenses, copilots, pilots, a training day. Yet most people’s work runs the way it did two years ago, and leaders can feel it. Bain & Company reports that roughly 80% of CEOs are unhappy with the pace of their AI programs, and that fewer than 40% of employees say the scope and reasons for an AI-driven change are clear to them.

The models aren’t the problem. They improve every few months, and the next wave, agents that work in the background and take on whole jobs, is already arriving. The problem is how AI arrives: on top of work nobody has mapped, chosen by people who don’t do that work, while the people who do are left to figure it out alone.

We started Nolli because we think there’s a better way. Here is what we believe.

Map the work before you apply AI.

Ask how a process works and you get the documented version. Watch it, and you find the real one: the extra checks, the side spreadsheet, the exception only one person knows how to handle.

Daniel Kornum of Varick Agents, a forward-deployed engineering firm, writes that the gap between a team’s written procedure and how its work actually runs is usually large, and largest where exceptions pile up.

30%+

The typical gap between a team’s written procedure and how the work actually runs.

Source: Daniel Kornum, Varick Agents

70%+

The same gap in exception-heavy work, such as handling accounts-payable exceptions.

Source: Daniel Kornum, Varick Agents

Automate the documented process and you automate the wrong thing. Every serious AI decision starts with a map of the real work.

Redesign the work. Don’t just automate it.

In 1990, Michael Hammer argued in the Harvard Business Review that using technology to speed up old processes mostly gets you faster old processes. His title said it in three words: “Don’t automate, obliterate.” AI makes the same mistake easier to make, and at a larger scale.

So the first question isn’t which agent to buy. It’s which steps should exist at all. Every step of a workflow belongs in one of four buckets:

  • DeleteWork that shouldn’t exist once the process is redesigned: waiting, re-keying, chasing.
  • Plain codeFixed rules that run the same way every time. Cheaper and more predictable than a model.
  • AgentJudgment on messy inputs, where you can check the result against past cases.
  • HumanDecisions where a mistake would be costly, public or hard to undo.

Most steps don’t need an agent. In Zapier’s data on 20 million live workflows, an AI step shows up in about 4% of automations. Most of the work is moving information reliably from where it lands to where it needs to go.

About 4 in 100 automations include an AI stepThe rest run without one

Figure 1. Most automation isn’t AI. Share of 20 million live Zapier workflows that include an AI step: 4.2%.Source: Tim Hey for Zapier, via Stacker, September 2026

Forward deployment works. It doesn’t scale by hand.

The people who do this well are forward-deployed engineers, or FDEs: engineers who sit inside a team, map how its work really runs, decide where AI belongs, then build it and measure it. Palantir created the role. Today OpenAI and Anthropic hire FDEs too, and Andreessen Horowitz has called it the hottest job in startups.

But good FDEs are rare and expensive, and they can sit with only a few teams at a time. When the engagement ends, much of what they learned leaves with them. Most companies will never get one into every team.

Figure 2. One team at a time. An FDE engagement covers one team for a few weeks. Your own people cover every team, every day.

The best FDEs you could hire already work for you.

The accounts-payable lead who knows which vendors always send the wrong purchase order. The operations manager who reroutes the exceptions nobody wrote down. The account executive who knows which approvals actually matter. They already have the hardest part of an FDE’s job: they know how the work really works. What they lack is the time and the tools to map it, measure it and build on it.

Too often, outsiders arrive, ask your busiest people to walk them through their work, and leave with a plan to automate it. We think that’s backwards.

AI transformation done to people stalls. Done with them, it compounds.

Prove it on your own work.

Benchmarks can’t tell you what will happen in your close, your support queue or your deal desk. Two accounting studies from Mercor show why.

100% vs 37%

Frontier models versus twelve licensed CPAs, on four short, well-defined month-end close tasks.

Source: Aden Barton, Mercor, October 2026

2.6%

Share of 160 realistic close tasks the best model got fully right on all eight attempts.

Source: Ramp Labs and Mercor, APEX–Accounting

Both results are true. The difference is the work. So test an agent the way you’d test a new hire: in shadow mode, alongside the real work, with nothing going out, scored against what your people actually did.

Keep the cases and the judgments behind them. They become your evals, and your evals become one of the most valuable AI assets you own: a written record of what “correct” means at your company.

Price AI by the task.

The most capable model isn’t always the right one. For routine steps, a smaller model often does the job for a fraction of the cost. For hard, high-stakes steps, the frontier model is cheaper than its mistakes. Decide task by task, with your own evals, and check again as prices fall.

Make the build-or-buy call the same way: before you spend, on evidence. Our guide to AI model cost per task shows the math.

Share what works.

In every company, a few people have already figured out how to make AI useful in their own work. Their prompts, skills and workflows sit in personal folders and private chats, where nobody else can use them.

AI-native companies treat them as shared assets. They spread the skills that work, measure which ones help, and retire the ones that don’t. At Workflows.io, the whole team works from one shared repository of skills and agents, as Fivos Aresti describes.

20people
79shared skills
26agents

Workflows.io’s company repository. Source: Fivos Aresti, Workflows.io, May 2026

Keep people in charge.

As models take on more of the legwork, Andrej Karpathy expects more of our work to “rise up the abstractions into oversight and understanding.” That’s the job we want to give people: designing the work, checking it and improving it.

Not every decision should be handed over. A person approves anything risky, every agent leaves a record of what it did, and the people closest to the work decide when an agent has earned more responsibility.

What we’re building

Make every person forward deployed.

That’s what Nolli is for. It runs the FDE playbook for every person, all the time, and it works for your people, not around them.

  1. SeeSee how work really happens.

    From your people’s real work, their email and calendar, and their AI agents. Always current.

  2. DecideKnow where AI belongs, and what it’s worth.

    Every step sorted into delete, plain code, agent or human, and priced before you build or buy.

  3. ProveProve it on your own work.

    People, people with AI, and agents, measured on the same workflow. Shadow mode first, then live.

  4. EquipEquip every person.

    Skills that work, shared across the company, plus SOPs, PRDs and agents built from your experts’ know-how.

An AI-native company isn’t the one with the most AI tools. It’s the one where every person knows how their work really runs, where AI fits in it and what it’s worth, and where what works spreads to everyone.

That’s the on-ramp we’re building. We’d love to build it with you.

Nadi HaqueFounder, Nolli

Sources

  1. “What Is an AI-Native Enterprise?” Bain & Company, August 2026.
  2. Daniel Kornum. “If AI is so great, why isn’t it working?” Varick Agents.
  3. Michael Hammer. “Reengineering Work: Don’t Automate, Obliterate.” Harvard Business Review, July–August 1990.
  4. Tim Hey for Zapier. “The most common business automation use cases in 2026, according to 20 million live workflows.” Stacker, via AOL, September 21, 2026.
  5. “Dev versus Delta: Demystifying engineering roles at Palantir.” Palantir Blog, April 8, 2019.
  6. Joe Schmidt. “Trading Margin for Moat: Why the Forward Deployed Engineer Is the Hottest Job in Startups.” Andreessen Horowitz, June 4, 2025.
  7. Aden Barton. “Human Baselines for Benchmarks: AI Now Outperforms Junior Accountants.” Mercor, October 1, 2026.
  8. “APEX–Accounting: Testing AI on the work accountants actually do.” Ramp Labs and Mercor, 2026.
  9. Fivos Aresti. “How We Run Our Entire Company on Claude Code and GitHub.” Workflows.io, May 19, 2026.
  10. Andrej Karpathy. “Post on understanding the outputs of language models.” X, October 2, 2026.

Start with your own work

See where AI belongs in your company.

Nolli maps how your work really runs, then shows where AI fits, what it’s worth and how it performs.